The global nutritional supplement market continues its double-digit growth trajectory.
1. Longevity & Cellular Health
NMN, NAD+ precursors, and spermidine have moved from niche to mainstream.
2. Gut-Brain Axis Probiotics
Psychobiotics — probiotic strains selected for mood and cognitive function — are the fastest-growing sub-category.
3. Magnesium (Glycinate & Threonate)
Magnesium has become the “it” mineral of 2026, particularly glycinate for sleep and threonate for cognition.
4. Collagen Peptides with Vitamin C
Collagen supplements have evolved beyond beauty into joint health, gut repair, and sports recovery.
5. Adaptogenic Mushroom Blends
Lion’s Mane, Reishi, Cordyceps — adaptogenic mushrooms have transitioned from traditional medicine to everyday wellness.
The supplement consumer of 2026 is educated, discerning, and willing to pay a premium for transparently sourced products.
